Market Your ICO, Globally.

This article is intended to help Founders get a handle on marketing an ICO to raise $15 million to $50 million USD.

On average, it takes about $500,000 to $1 MM in marketing budget to launch a successful ICO (as part of a $1.5 million total…

Why is Branding Important?

Brands are entrenched in every aspect of our lives. Brands shape purchase decision-making, and we form relationships with brands, whether that’s a consumer, industrial, or business brand. It’s easy to think about brands such as Apple, Google, or Microsoft. But what about GE, Siemens, IBM, Accenture…

To predict future marketing trends in technology, it’s often helpful to review the similarities and differences of past marketing practices, and to reflect on how marketers have helped to advance technology over the years.

Taking a look back
Between the 1990s and 2010, marketing technology to consumers (B2C) and to businesses (B2B) evolved from educating customers/convincing them to try the technology to more sophisticated value-benefit arguments, positioning strategies, and creative approaches and channels. Pricing models were also developed, to incentivize trials and upgrades with little…

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Strategic marketing is evolving because of technology, innovation and globalization. In 2017, successful marketers will use what they know, integrate their industry expertise and adapt to these new changes.

1. Market research and analysis is critical to understanding your customers, value propositions, positioning and for gaining insights…

Al Leong

Award-winning CMO; Projects: Adobe, Apple, IBM, Microsoft, Kodak, Intel, Disney, Sony, Siemens, US Department of Defense, Microsoft, BC Gov’t, IDC, NULS, Amazix

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