Major Traditional Global Ad Agencies and Networks poised for Blockchain and Web3.

For those with growing or serious budgets. (And even for Degen CEOs? You are not alone.)

1. WPP

• Global Revenues: $17.3 billion (2023)
• Team Size: Over 100,000 employees worldwide
• Segment Revenues: WPP does not break down specific revenues for blockchain and Web3, but their subsidiaries like Ogilvy, VMLY&R, and Wunderman Thompson are involved in these sectors.
• Capabilities: Digital marketing, programmatic advertising, data analytics, creative services, and blockchain advisory.
• Website: www.wpp.com

2. Publicis Groupe

• Global Revenues: €12.6 billion (2023)
• Team Size: Approximately 80,000 employees
• Segment Revenues: No specific revenue disclosure for blockchain and Web3, but major subsidiaries like Sapient and Digitas have been exploring blockchain-based marketing solutions.
• Capabilities: Data-driven marketing, AI and machine learning, customer experience management, blockchain data solutions.
• Website: www.publicisgroupe.com

3. Dentsu International

• Global Revenues: $9.7 billion (2023)
• Team Size: Around 46,000 employees worldwide
• Segment Revenues: Dentsu Ventures is actively investing in blockchain startups; the group has focused on blockchain for programmatic advertising and fraud prevention.
• Capabilities: Customer experience, digital transformation, programmatic advertising, and blockchain consulting.
• Website: www.dentsu.com

4. IPG (Interpublic Group)

• Global Revenues: $10.9 billion (2023)
• Team Size: Over 50,000 employees globally
• Segment Revenues: No specific disclosure for blockchain; agencies like McCann, R/GA, and FCB are known for exploring blockchain applications in digital rights management and community engagement.
• Capabilities: Creative services, digital transformation, blockchain for digital rights management, NFTs, and decentralized community building.
• Website: www.interpublic.com

5. Omnicom Group

• Global Revenues: $14.3 billion (2023)
• Team Size: Approximately 71,000 employees
• Segment Revenues: Omnicom agencies such as BBDO, TBWA, and DDB are increasingly involved in Web3 projects, but specific revenues are not disclosed.
• Capabilities: Digital transformation, decentralized platforms, NFTs, metaverse strategies, and blockchain-based customer engagement.
• Website: www.omnicomgroup.com

6. Havas Group

• Global Revenues: €2.6 billion (2023)
• Team Size: Around 20,000 employees
• Segment Revenues: Through Havas Blockchain, the group focuses on crypto marketing and blockchain-based campaigns, but specific revenues are not disclosed.
• Capabilities: Blockchain consultancy, crypto marketing, DeFi campaigns, and NFT strategies.
• Website: www.havas.com

7. M&C Saatchi

• Global Revenues: £225 million (2023)
• Team Size: Approximately 2,500 employees
• Segment Revenues: The agency works with blockchain and Web3 clients, focusing on creating immersive digital experiences, though no specific revenues are disclosed.
• Capabilities: Creative content, digital transformation, blockchain engagement strategies.
• Website: www.mcsaatchi.com

8. Accenture Interactive

• Global Revenues: Part of Accenture’s $64 billion revenue (2023)
• Team Size: Over 40,000 professionals in the Interactive division
• Segment Revenues: Focuses on end-to-end solutions in blockchain and digital transformation; specific revenues are integrated into the larger Accenture financials.
• Capabilities: Strategy development, creative services, digital trust and transparency, blockchain integration.
• Website: www.accenture.com/us-en/services/interactive-index

9. Deloitte Digital

• Global Revenues: Part of Deloitte’s $59 billion revenue (2023)
• Team Size: Over 100,000 professionals worldwide, including a dedicated digital team
• Segment Revenues: As part of the larger Deloitte consultancy, Deloitte Digital leverages blockchain for digital marketing and data analytics; specific revenues are not isolated.
• Capabilities: Blockchain consultancy, decentralized data management, customer experience, digital marketing.
• Website: www.deloittedigital.com

10. Blockchain and Web3-Native Agencies (Lower Fees, Niche/Specialization, Quality) with Industry Power.

• Transform Group, US/Puerto Rico
• Focus: PR and Strategy
• Website: https://transformgroup.com/
• MarketAcross (Inbound Junctions), Israel/Europe
• Focus: PR and marketing for blockchain, cryptocurrency, and DeFi projects
• Website: www.marketacross.com
• Coinbound / USA
• Focus: Crypto influencer marketing, social media management, SEO strategies
• Website: www.coinbound.io

These agencies, both traditional and Web3-native, are equipped with the expertise, networks, and technological capabilities required to navigate the complex and rapidly evolving landscape of blockchain and Web3 marketing. They can provide end-to-end services ranging from strategic planning and creative development to programmatic advertising, community building, and decentralized engagement.