Top 10 Blockchain/Web3 Media Outlets PR Teams Must Target Now
July 2024
In the rapidly evolving world of blockchain and Web3, staying ahead of the curve is essential for any PR team aiming to make a significant impact. Identifying the right media outlets to pitch to can make all the difference in gaining visibility and credibility. Here, we outline the top 10 blockchain/Web3 media outlets, their readership, reach, rank, and audience, along with insights into the key figures your PR team should be targeting.
The Art of the Pitch: Challenges and Strategies
Pitching to the right media outlets is both an art and a science. It’s not just about finding the perfect story but also about navigating a landscape where journalists frequently change roles and publications. Irrational clients may think every release is newsworthy, but the truth is, capturing the media’s attention requires a blend of timing, relevance, and strategy. Persistence, tailored pitches, and understanding the unique angles that appeal to different journalists are key. Successful pitching isn’t just about delivering news; it’s about creating impact and generating measurable results — reach, impressions, and clicks. Here’s how to master it.
1. CoinDesk
Why Pitch? CoinDesk is one of the most well-established and widely-read news platforms dedicated to blockchain and cryptocurrency news. Recently, CoinDesk was acquired by Digital Currency Group (DCG), further enhancing its resources and reach.
Stats:
- Readership: 20 million monthly page views
- Reach: Global, with significant traffic from North America, Europe, and Asia
- Rank: #1 blockchain media site by Alexa and SimilarWeb
- Audience: Institutional investors, retail investors, blockchain developers, policymakers
Key Contacts:
- Michael Casey, Chief Content Officer — https://www.linkedin.com/in/michaeljcasey/
- Emily Parker, Executive Director of Global Content — https://www.linkedin.com/in/emilyparker1/
- Nikhilesh De, Managing Editor for Global Policy and Regulation — https://www.linkedin.com/in/nikhilesh-de-7b99a6130/
- Pitch Email: news@coindesk.com
2. CoinTelegraph
Why Pitch? Known for its comprehensive coverage and in-depth analysis, CoinTelegraph is a go-to source for blockchain news and trends. Recently, CoinTelegraph has expanded its multimedia offerings, including a new podcast series and video content.
Stats:
- Readership: 15 million monthly page views
- Reach: International, with strong presence in the US, Russia, and the UK
- Rank: Top 5 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, crypto enthusiasts, DeFi users, blockchain developers
Key Contacts:
- Kristina Cornèr, Editor-in-Chief — https://www.linkedin.com/in/kristina-corner-44b098170/
- Helen Partz, Senior News Editor — https://www.linkedin.com/in/helen-partz-692a2b173/
- Gareth Jenkinson, News Editor — https://www.linkedin.com/in/gareth-jenkinson-92955610b/
- Pitch Email: editorial@cointelegraph.com
3. Decrypt
Why Pitch? Decrypt focuses on making complex blockchain topics accessible, with a strong emphasis on storytelling. Recently, Decrypt has launched its Decrypt Studios, aimed at creating immersive storytelling experiences.
Stats:
- Readership: 10 million monthly page views
- Reach: Primarily US and Europe
- Rank: Top 10 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, tech-savvy individuals, institutional investors, mainstream readers
Key Contacts:
- Dan Roberts, Editor-in-Chief — https://www.linkedin.com/in/dan-roberts-6233808/
- Adriana Hamacher, Managing Editor — https://www.linkedin.com/in/adrianahamacher/
- Tim Copeland, Senior Reporter — https://www.linkedin.com/in/tim-copeland-79b1a8154/
- Pitch Email: news@decrypt.co
4. The Block
Why Pitch? The Block is renowned for its detailed research and analysis, offering insights into the industry’s latest developments. The Block has recently expanded its research division, providing even more in-depth market analysis.
Stats:
- Readership: 8 million monthly page views
- Reach: Predominantly North America and Europe
- Rank: Top 10 in blockchain media by Alexa and SimilarWeb
- Audience: Institutional investors, analysts, blockchain developers, financial professionals
Key Contacts:
- Mike Dudas, Co-Founder and Chief Strategy Officer — https://www.linkedin.com/in/mdudas/
- Frank Chaparro, Director of News — https://www.linkedin.com/in/frank-chaparro-970b12b1/
- Larry Cermak, VP of Research — https://www.linkedin.com/in/larry-cermak-74a293118/
- Pitch Email: info@theblockcrypto.com
5. Bitcoin Magazine
Why Pitch? As one of the oldest and most respected publications in the space, Bitcoin Magazine covers a wide range of topics from technology to finance. Recently, Bitcoin Magazine has increased its focus on educational content, launching new guides and tutorials.
Stats:
- Readership: 5 million monthly page views
- Reach: Global, with a strong focus on North America and Europe
- Rank: Top 15 in blockchain media by Alexa and SimilarWeb
- Audience: Bitcoin enthusiasts, retail investors, tech enthusiasts, early adopters
Key Contacts:
- David Bailey, CEO — https://www.linkedin.com/in/davidfbailey/
- Aaron van Wirdum, Technical Editor — https://www.linkedin.com/in/aaronvanwirdum/
- Nate Maddrey, Market Research Analyst — https://www.linkedin.com/in/nate-maddrey-240a4620/
- Pitch Email: editorial@bitcoinmagazine.com
6. CryptoSlate
Why Pitch? CryptoSlate offers news, analysis, and research on the blockchain and cryptocurrency markets, providing a comprehensive view of the industry. Recently, CryptoSlate introduced a new section dedicated to DeFi projects and developments.
Stats:
- Readership: 4 million monthly page views
- Reach: International, with a strong presence in the US and UK
- Rank: Top 20 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, crypto enthusiasts, DeFi users, market analysts
Key Contacts:
- Nate Whitehill, Co-Founder and CEO — https://www.linkedin.com/in/natewhitehill/
- Mitchell Moos, Managing Editor — https://www.linkedin.com/in/mitchellmoos/
- Gareth Jenkinson, Senior Journalist — https://www.linkedin.com/in/gareth-jenkinson-92955610b/
- Pitch Email: contact@cryptoslate.com
7. BTCManager
Why Pitch? BTCManager delivers a mix of news, analysis, and education, making it a valuable resource for blockchain enthusiasts. BTCManager has recently revamped its website to improve user experience and accessibility. Stats:
- Readership: 3 million monthly page views
- Reach: Predominantly North America and Europe
- Rank: Top 25 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, tech enthusiasts, blockchain developers, educational readers
Key Contacts:
- Patricia Baker, Editor-in-Chief — https://www.linkedin.com/in/patricia-baker/
- Rick D., Senior Writer — https://www.linkedin.com/in/rick-d-54017911/
- Samuel Wan, Analyst and Journalist — https://www.linkedin.com/in/samuel-wan-97239618a/
- Pitch Email: info@btcmanager.com
8. CoinGecko Blog
Why Pitch? CoinGecko is a leading cryptocurrency data aggregator, and its blog provides in-depth market analysis and insights. CoinGecko recently launched a new market data API, enhancing its offerings for developers and analysts.
Stats:
- Readership: 2.5 million monthly page views
- Reach: Global, with significant traffic from Asia and North America
- Rank: Top 30 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, data analysts, developers, institutional investors
Key Contacts:
- TM Lee, Co-Founder — https://www.linkedin.com/in/tmlee/
- Bobby Ong, Co-Founder — https://www.linkedin.com/in/bobbyong/
- Daryl Lau, Market Research Analyst — https://www.linkedin.com/in/daryllau/
- Pitch Email: hello@coingecko.com
9. NewsBTC
Why Pitch? NewsBTC covers a wide range of topics, including market analysis, industry news, and regulatory updates. Recently, NewsBTC has expanded its editorial team to cover more regional news.
Stats:
- Readership: 2 million monthly page views
- Reach: Primarily North America and Europe
- Rank: Top 35 in blockchain media by Alexa and SimilarWeb
- Audience: Retail investors, market analysts, institutional investors, blockchain enthusiasts
Key Contacts:
- Samuel Rae, Editor — https://www.linkedin.com/in/samuel-rae/
- Yashu Gola, Market Analyst — https://www.linkedin.com/in/yashu-gola-41a537136/
- Aayush Jindal, Senior Analyst — https://www.linkedin.com/in/aayushjindal/
- Pitch Email: editor@newsbtc.com
10. Crypto Briefing
Why Pitch? Crypto Briefing is known for its independent research and in-depth project reviews, providing valuable insights for investors and enthusiasts. Recently, Crypto Briefing has partnered with several blockchain projects to offer exclusive insights and interviews.
Stats:
- Readership: 1.5 million monthly page views
- Reach: International, with a strong presence in the US and Europe
- Rank: Top 40 in blockchain media by Alexa and SimilarWeb
- Audience: Institutional investors, project developers, retail investors, analysts
Key Contacts:
- Han Kao, Founder and CEO — https://www.linkedin.com/in/hankao/
- Mike Albanese, Editor-in-Chief — https://www.linkedin.com/in/mike-albanese-301bb4b/
- Jon Rice, Managing Editor — https://www.linkedin.com/in/jon-rice-b855b0110/
- Pitch Email: editor@cryptobriefing.com
Conclusion
Successfully navigating the blockchain and Web3 media landscape requires a strategic approach to PR pitching. By targeting these top media outlets and their key figures, your PR team can ensure your project’s visibility and credibility within the industry. Whether you aim to announce a new product, share a significant milestone, or offer thought leadership, these media platforms provide the reach and influence needed to amplify your message.
Stay ahead in the blockchain space by building strong relationships with these influential media outlets and their key contacts. Your next big pitch could be the one that propels your project into the spotlight.
