Top MarTech Stack for IT/Tech and Blockchain Marketing

Category/Tool/Reasoning

CRM & Automation
HubSpot
Comprehensive CRM with blockchain-friendly features for lead scoring and nurturing.Salesforce Marketing CloudEnterprise-grade with robust personalization for blockchain fundraising campaigns.

Analytics
Google Analytics 4
Tracks blockchain-related conversions and provides multi-channel insights.

Ledger Analytics
Specialized tool for tracking on-chain blockchain activities and connecting them to marketing outcomes.

SEO
Semrush
Best for analyzing blockchain competitors and identifying high-value keywords.

Ahrefs
Essential for monitoring blockchain backlink profiles and link-building campaigns.

Email Marketing
Mailchimp
Affordable and effective for blockchain-specific email nurture campaigns.

Landing Pages
Unbounce
Ideal for rapid deployment of blockchain-focused landing pages and A/B testing.

CMS
WordPress with Web3 Plugins
Integrates blockchain features (e.g., wallets, smart contracts) into content strategies.

Automation
ZapierBridges
Web2 and Web3 tools for streamlined operations and workflows.

Social Media
Sprout Social
Advanced analytics and engagement features tailored to blockchain communities.DiscordVital for managing blockchain-native communities and token holders.

Token Engagement
Tokenproof
Enables wallet verification and token-gated content, fostering engagement in blockchain ecosystems.

Design
Canva
ProPerfect for creating quick, high-quality visuals for blockchain campaigns.

Chatbots
Drift
Engages token investors and IT decision-makers with real-time, intelligent responses.

Tracking
Google Tag Manager
Tracks user interactions with blockchain-specific elements, such as wallets and token sales.

Social Scheduling
Buffer
Simplifies scheduling and monitoring blockchain-related social posts.

Hootsuite
Comprehensive social media management with detailed analytics for tech and blockchain.

Project Management
ClickUp
Centralized task and project management, ideal for blockchain launch workflows.

Impact Measurement
Proof of Impact
Demonstrates the social and environmental impact of blockchain initiatives, aligning with ESG goals.

Exclusions and Why

1. Marketo Engage — While excellent for enterprise, it may not be cost-effective for blockchain startups.
2. Tableau — Powerful for data visualization but lacks blockchain-native capabilities.
3. Pardot — Great for B2B but doesn’t cater specifically to blockchain ecosystems.

Stack in Action

Campaign Example: Blockchain Token Launch

• Use Discord and Sprout Social for community building.
• Leverage HubSpot for CRM and automated email campaigns.
• Employ Unbounce to build high-converting landing pages for token sales.

Analytics Example: Measuring Token Adoption

• Implement Google Analytics 4 and Google Tag Manager to track wallet signups.
• Use Ledger Analytics to monitor on-chain token transactions.